What makes YUG special?

We don't make books that lecture. We make books that listen. Every story starts with a simple question: what do kids actually care about? Then we build worlds around courage, kindness, loyalty, and wonder. The values are there, but they're woven in, not stamped on top.

Sustainably Made

Good stories shouldn't cost the earth. We print thoughtfully, source responsibly, and keep our footprint light.

Stories That Feel Like Friend

We talk with kids, not at them. Every sentence respects their curiosity and intelligence.

Art That Sparks Imagination

Illustrations so vibrant kids forget they're reading. Every page is a little piece of magic.

Books That Feel Special

Thick pages. Gorgeous colors. The kind of books that become favorites, not just another thing on the shelf.

Rooted in India, Made for Today

Ancient wisdom, modern heartbeat. Stories that honor the past while speaking to kids growing up right now.

DID YOU KNOW

Lakshman never slept for 14 years

To protect Rama and Sita, Lakshman asked Nidra Devi (the Goddess of Sleep) for a boon to stay awake for the entire vanvaas. His sleep was transferred to his wife Urmila, who slept for 14 years straight.

The Lamp With Superpowers

The Upanishads say our soul is like a secret lamp hidden deep inside us. This lamp doesn’t flicker, fade or break. It shines with a quiet strength, reminding us that a part of us is always bright, and peaceful

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India’s Only Organic State

Sikkim banned all chemical fertilizers and pesticides, making every single farm 100% organic. The soil, rivers, and air here are so pure that even insects seem healthier. It’s like a giant natural salad bowl.

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The Boy Who Questioned Death

Nachiketa was so fearless that he walked straight into Yamraj’s home, alone and uninvited. He didn’t ask for gifts or rewards, he asked the world’s toughest question, “What happens after we die?” Even Yamraj was impressed!

Celebrate Indian culture and heritage with a touch of Today

Hand drawn illustration with interactive storytelling

Let my children meet the India I know and fall in love with it.

Celebrate Indian culture and heritage with a touch of Today

Hand drawn illustration with interactive storytelling

Let my children meet the India I know and fall in love with it.

DESIGNED TO GIFT

A memory, a secret code, or a little love, a tiny keepsake for your little ones to cherish.
Add a tailor-made note and we'll wrap it with love.

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From our customers

★★★★★

The pictures in this book are amazing. The paper quality is great and the narrative of the story is beautifully done. Just how kids like. I will recommend this 100%

~ Sruthi Tata on An Illustrated Ramayan
★★★★★

My kids love it. An interesting way to learn about the states and union territories of India.

~ Sangeetha on The Great Indian Travelogue
★★★★★

I bought this book for my nephew and he just absolutely loves it. He’s learnt so much, and is engaged every single time. We’ve read this book with him over 10-12 times now and he still wants to keep reading it every night. The activity sheets are incredibly engaging as well. This has literally become our bed time routine.

~ Natasha Jhaveri on APJ Abdul Kalam
 
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A Journey with Krishna

Sneak into our newest launches before they hit the shelves