1. Why did you choose the name ‘Yug’?

During the all-India lockdown in March 2020, Sonam and her family spent many quality hours together watching Mahabharat. In the opening credits, the lyrics ‘Yug yug ki kahaani’ stuck with all of them, especially her young daughter. Yug means era, and was the ideal name for a range of products that presented the knowledge of yesteryears in a modern fashion.